What do fishing and digital marketing have in common?

A priori, it seems a somewhat strange question, right? But the truth is that fishing and digital marketing have much in common, more than it seems.Both activities seek the same thing: fish (fish in one case, customers in another).And do it with the least possible time and effort.! Next, we reveal how new digital companies have been inspired by fishing to sell their products and services.

What do fishing and digital marketing have in common?

key is in the bait

Fishing enthusiasts know well that using one bait or another can be the difference between a day of abundant fishing or absolute failure.That is why they choose well what bait to use in their hook depending on the species of fish they want to catch, well, the same applies equally to digital industries such as the following:

iGaming

The iGaming industry, which groups online casinos and bookmakers, was one of the pioneers in the use of commercial baits for their customer acquisition campaigns.To deal with the fierce competition of the consolidated actors, very commercial tactics have emerged effective as welcome bonuses, skillfully exploited by the new casinos.Yes, the new participants in this market manage to attract customers from the competition, offering succulent bonuses for opening an account and making the first deposit to play with.double and triple the first deposits made by a new customer.Others offer free bonuses in which it is not even necessary to make any deposit.The competition for offering the best commercial bait is served.

eCommerce

Another sector that uses bonuses as a claim is that of eCommerce or e-commerce.There are more and more online stores that offer interesting promotional codes with which to make more bearable when going through the digital box.coupon pages have emerged that compile the most popular and interesting discount codes of the moment.Thanks to the intelligent use of this bait, many online businesses ine manage to retain a large number of customers for an infamous part of what it would cost to do it through a traditional advertising campaign.Well implemented, this strategy is practically infallible and contributes significantly to improve billing.

Trading

Finally, the trading sector is one of the most used commercial marketing bait strategy.The main online brokers resort to welcome bonuses or periods of lack of payment of operational commissions to get as many customers as possible.If you are loyal to a type of customer who, as a general rule, is well informed and is very demanding with the service you expect.It is a highly competitive sector with low margins due to permanent competition In this scenario, there are not many more effective marketing options than aggressive user acquisition.Not offering the best commercial hook is synonymous with falling into the irrel evasion with great probability.

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